![]() When the sandwich finally makes its way to the veggie half of the Subway experience, it’s already full, and probably spilling out the sides. This part confused me, but I went with it. Once the heated meat and melted cheese gets pelted with the Fritos corn flakes, it’s then doused in a layer of Southwest Sauce. I’ve heard of some branches literally upturning a small bag of Fritos on top of your sandwich, which just seems wrong on so many levels. Not only does your sandwich artist have to do the ceremonial heating of the meat and melting of the shredded cheddar (they don’t give you the chance to pick your own cheese!), but they also have to go into some back room and bring out a small bin full of Fritos. ![]() When you request the Fritos Chicken Enchilada melt, there’s a bit of eye-rolling that happens because the prep work is greater than perhaps any other sandwich they have. The enchilada chicken even has its own special spot in the tray. The enchilada meat is pulled chicken instead of the typical julienned chunks. The chicken that they slap on is pre-mixed, much like their teriyaki or buffalo. Much of the marketing for this sandwich pushes the flatbread, which makes sense given the largely Mexican flavor profile, but what the heck. It seems a crude insult to get anything less than the Jalapeno Cheese Bread with the Chicken Enchilada Melt. So when the opportunity presented itself, I went for it. While Subway will undoubtedly never be able to manually stuff sandwiches with Doritos because of contractual ties between Doritos and Taco Bell, the idea of a Chicken Enchilada crunched up with Fritos piqued my interest quite a bit. It was a high point in my life.īut as a slightly more health-conscious adult, I’ve kicked the habit of packing a bag of chips into my subs. When I was in high school, the owner of the local Subway actually gave a huge bag of the sauce to my mother to give me for Christmas. Cool Ranch Doritos and Subway’s Southwest Chipotle Sauce combined is a little pile of heaven. I’ll start this off by admitting that ever since I was a kid, I enjoyed crunching up Doritos into my Subway sandwiches. So they built a sandwich around them: Subway’s Fritos Chicken Enchilada Melt So what did this modern day marketing champion do? He took the Dorito to Taco Bell, and now Subway is kicking itself in the ass…just hard enough to settle for some Frito’s instead. ![]() They would much rather go for a underpricing their sandwiches to increase volume while decreasing profits ( the average $5 footlong only makes Subway $1 - seriously though, San Francisco even banned them because the profits were so minimal). ![]() Regardless, this Don Draper of my imagination undoubtedly approached Subway several years back with the following idea: “Plenty of people like to eat chips with their sandwiches, so why don’t we just put the chips IN the sandwich for them!” But Subway - a company whose most adventurous decision was to sell $5 foot longs - must have turned them down. Perhaps he’s a stoner who lets his stomach and mind wander: “Duuude! What about THIS FLAVOR!?” Or maybe he’s the same marketing genius who invented some of the largely fictitious pop personalities like Ke$ha, Taylor Swift, Lady Gaga, and Katy Perry. I bet there’s some genius over at Frito-Lay behind all this fast food chip madness over the past several years. ![]()
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